If you’ve never been to a live motorsport event, we can thoroughly recommend it - though we would say that, given MIH’s role as 2024 title sponsor for the factory-backed Triumph 660 Sportbike team.
The Sportbike series supports the British Superbikes Championship, where the top riders go wheel to wheel at speeds of up to 200mph. Stood trackside, even the most adamant non-petrolhead couldn’t fail to admit to a pleasantly surprising adrenaline rush.
You’d think in a race of around 20 laps, performed at such breathtaking speeds, that big gaps would develop between riders – even among the frontrunners.
However, the unnerving proximity of riders so close together that they can smell their competitors’ leathers means winning margins are sometimes measured in mere hundredths of a second. That makes marginal gains absolutely crucial – and the same is true of communications.
If you’re happy cruising at the back of the pack with no realistic chance of picking up points, you probably don’t have the will to hug that last bend as tightly as humanly possible. But if you’re truly driven to pursue real, meaningful success, it’s so important to cover every angle – no matter how acute.
At MIH, we see daily the challenges faced by businesses as they attempt to run day-to-day operations while devoting the necessary level of scrutiny to their PR and communications. However, collectively, tiny linguistic and political nuances can be the difference between winning tenders and wondering where your next big contract’s coming from. They can be that vital catalyst that wins colleagues’ hearts and minds, gaining buy-in for that difficult, but necessary, operational change. A few carefully chosen words can tip the scales to enhance your reputation and secure customers’ trust and loyalty – or see you lose them for good.
Seeing the bigger picture and getting those little details right is what we at MIH pride ourselves on. Everything we say, each word we pen, every frame we shoot and each image we create – it all goes under the microscope to ensure it will contribute towards achieving the strategic purpose demanded by a client.
It’s so important to understand exactly how your communications are going to make stakeholders feel and, ultimately, behave. Of course, getting the big decisions right is the fundamental bedrock of any organisation – but it’s those hundredths-of-a-second gains that make a true winner.